Strategic marketing planning is a process that maps out your journey from today to a successful future, building consensus and enhanced corporate communications along the way.
A comprehensive, holistic marketing plan, integrated action plan, or strategic business plan based on a realistic SWOT analysis derived from environmental scanning and an internal marketing and situational analysis focuses on your highest priority objectives.
Achieve results and accomplish what matters by aligning your organizational strategy with the work your people do every day, ensuring all of your most precious assets—time, money, and human resources—are dedicated to critical activities.
You will receive the benefit of 25+ years of experience plus an objective perspective, unbiased and uninfluenced by, yet sensitive to, your organization’s culture and marketing or strategic planning team. The result will be a clear, concise, relevant, focuses, actionable, and measurable plan in less time and without distraction, saving your organization time and money by allowing you and your team to focus on your core business.
- Defining and aligning goals
- Setting priorities
- Establishing key metrics and measures
- Team interviews and group facilitation
- Environmental scanning and situational analyses or SWOT analyses
- Target market identification
- Plan design, delivery, and presentation
Contact us to discuss your needs or for a quote.